Specialist job board for disabled people
Evenbreak has joined forces with market research recruitment company
Saros to encourage more disabled people to get involved with market
research projects.
By working with Evenbreak, Saros will tap into a pool of
people that it might not reach by traditional means. And this is not
just about recruiting for projects where the viewpoint of disabled
people is specifically required, Saros want to see more people with
disabilities taking part in all of its events.
Maya Middlemiss,
managing director of Saros said: “If we recruit a focus group of 10
people, then statistically there should be at least one disabled person
present – and even allowing for the vast number of hidden conditions,
this does not reflect our reality.”
Saros said there are clear
benefits to involving more disabled participants; disabled people have
to cope daily with a world not designed for their needs, and are among
the most creative and resourceful – qualities that researchers always
value in their participants.
Source: Research Live, 5th Feb 2015
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