Vindhya E Infomedia, located in the Rajajinagar Industrial Estate of Bangalore, is now in its 10th year of operations.
A service provider to top notch companies like Schneider, SAP and many leading banks, it is known today for its quality.
“In fact, our company has brought down TATs drastically in this sector. And it is all because our differently-abled employees deliver their best. For them, this is important not just for their career advancement but more because they want the rest of their disabled community to be able to get the job opportunity that they have got. They work as if they are being appraised every moment,” says Pavithra.
“There are a couple of requirements, but in my opinion the most important one is ‘attitude’. All of them come with a ‘can do’ attitude. ‘Give us any work and we will deliver it’, they say. And they do,” explains Pavithra.
The hearing and speech impaired mostly do data processing. Training for the hearing impaired is conducted through sign language which is also the universal language used at Vindhya E Infomedia.
Training session in progress for Non-Voice Process Executives –
Vindhya E Infomedia’s training manual for the 1,200 able and differently enabled employees is written in simple English with clear photos to illustrate processes that the employees need to be trained in. Candidates who apply are expected to have basic English comprehension and computer usage skills. They are then trained to use specific software and communicate in English. While there is a formal training module, informal tools such as reading English language newspapers, and conversing between employees in English also helps.
Although Vindhya was started with the aim of creating a 100 per cent production team of differently abled, it has employed the abled too, in order to bring in other skills sets into the company. This, in fact, has spurred the differently enabled to perform even better because of the healthy competition at workplace. The abled employees, many of them women, work on client sites.
“Our work ethic is hard-core professional. While we nurture the differently abled, no concessions are given for non-performance. Our work force is very disciplined,” says Pavithra.
Recruitment is a multi-pronged process. Initially, they approached NGOs that trained the differently abled. But now they have also set up camps in Tier II cities to create awareness about job opportunities and to recruit from there.
In addition to this, they do campus recruitment as well. Even so, what works best is word-of-mouth because ‘referrals are important in creating trust between employer and employee’, says Pavithra.
Thus the tradition of having a monthly birthday celebration of the employees started.